American Lung Association – Climb Phoenix

Climbing our way to the top.

Climbing our way to the top.

This successful fundraising event was a first time venture for the American Lung Association.  Participants climbed the stairs of two high-rise buildings in downtown Phoenix to show their support of the ALA.  The project involved complete execution to include developing the timeline, recruiting sponsors, and handling event logistics as well as marketing the event to the public.

Attendance: 300+

Marketing Elements:

  • Radio Advertising
  • Outdoor Advertising
  • Direct Mail
  • Public Relations Campaign
  • Guerrilla Marketing at area running paths, hiking trails, and other fitness events

Collateral Materials:

Climb Phoenix event brochure

Climb Phoenix event brochure

  • Event Brochure
  • Posters
  • Direct mail postcards
  • POP Displays