Culinary Events

Print advertisement for a chef competition event.

Print advertisement for a chef competition event.

Popular food tasting and chef competitions were conducted in several markets to benefit local charities.  A variety of local restaurants offered their best fare complimented by wine tastings and live music.  Some events included chef cook-off competitions with celebrity judges.  Event tickets benefitted a local food bank or another charity.

Marketing elements:

  • Print advertising
  • Radio advertising
  • TV advertising
  • Dedicated web site
  • Online advertising
  • Public Relations campaign
  • Sponsorship sales program
  • Street Team campaign
  • Posters
  • Postcard direct mail
  • Table tents in participating restaurants